Through corporate advertising, we want to contribute to the development of strong reputation amoung our customers, prospective customers and other target audiences and to extend BASF's scope for social and political movement.
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Africa’s water loves treatment
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In Africa, Guinea worm cases have been drastically reduced since 1986 by using our Abate® larvicide: an efficient water treatment...
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Cool houses love energy bills
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BASF’s construction solutions and energy-efficient materials are more cost-effective than conventional insulating systems and materials, and have a...
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Ecology loves economy
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Car parts made with BASF plastics can be used instead of metal parts to make vehicles lighter and therefore more fuel-efficient. This means lower...
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Kids love chemistry
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Getting the next generations excited about chemistry is important for humankind’s future. That’s why we’ve created “Kids’ Lab” in 15 countries,...
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Noses love fresh paint
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Water-based paints made with our Acronal ® ECO are easy to apply. And they don’t give off fumes, so a room can be painted and reoccupied in less than...
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Sticky loves wet
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acResin® is a smart chemical that stays sticky in wet conditions—it doesn’t matter if you are at the beach, in the swimming pool or in the shower....
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Warm houses love energy bills
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BASF’s construction solutions and energy-efficient materials are more cost-effective than conventional insulating systems and materials, and have a...
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